Ania Kolbuszewska has been involved in English language teaching and training for nearly 30 years. Throughout her career she has worked as a language coach, trainer, academic manager and school director. She has trained teachers of English as well as German, Spanish and French. For many years she has also been training trainers and academic managers as well as providing business and academic consultancy for private language schools and public schools in Poland, where she was based until moving to Switzerland, and internationally. Her current position is Director of Training at inlingua Basel.
A former Eaquals Board member and Director of Eaquals Accreditation and Consultancy Services, she now continues to work as an inspector for this international quality assurance organisation. She is the author of the “Eaquals Self-help Guide to Teacher Development” and co-author of Eaquals management competency framework.
Trust versus control – the eternal management dilemma
Trust is good, but control is even better, says a proverb. In effective management we actually need both to build an operation which is a successful business, and at the same time provides an environment where staff can (and want to) grow and develop.
In this practical talk we will examine together how HR management in language schools can interlink with continuous professional development to create effective quality control measures. In particular, we will look at specific aims of different classroom observation types and examine their interrelationship with the teacher training programme. We will also focus on performance management as an important element of quality assurance in an organisation.
Loraine Kennedy is an independent coach, trainer and consultant with more than 30 years international experience in ELT and Education. She offers her services both online and face-to-face. After more than 20 years in school management positions to director level in Asia, Europe and the UK, her work now focuses on developing managers and teachers to meet the fast-changing demands of education and the workplace in the 21st century. She holds an advanced practitioner qualification in life and corporate coaching as well as a postgraduate Diploma in Business Administration, in addition to her Master’s degree in Education. She is a member of IATEFL’s Leadership and Management SIG committee and works closely with a number of educational associations such as IATEFL, EAQUALS, English UK, International House Worldwide, AISLi and the British Council. You can learn more about Loraine and her work at her website at www.lorainekennedy.com
Great Expectations: Doing Your Best at Work
What do we mean when we say someone is a hard worker, flexible, or reliable? What does it mean when someone goes the extra mile, and why do some people do it willingly whilst others don’t? What does it mean to do your best at work?
Whether you are a manager or teacher or a member of the school staff, you go to work to do a job. There are expectations associated with your role at work. Every organisation has the right to expect its people to work hard, meet operational standards, and do their best in order for the school to thrive and students to succeed in their learning. It is important to know what these expectations are and when they are realistic, worthy and achievable, to strive to meet them.
The core subject here is performance management. But we are also talking about engagement. These are popular themes within management and educational research these days. Researchers are finding that the rules of engagement at work are changing. The recommendations for greater school success and optimal individual performance, lie in notions of a shared vision, clear agreed standards, achievable objectives, increased collaboration, open dialogue and discussion, shared ownership of decision making, and a review of incentives and recognition processes.
The title of this talk is Great Expectations and its purpose is to offer up some food for thought on optimising performance at work, from all perspectives: manager, teacher and staff. We’ll consider the question: if you are expected to go the extra mile, what will motivate you to do so?
Jonathan has spent almost all his professional life working in the language teaching industry. He started as an English language teacher but soon discovered that his talents lay outside the classroom.
He is currently CEO of the IHLS Group which includes 16 language schools based in 7 different countries as well as Net Languages, a Web-based language school.
He is a frequent presenter at ELT Conferences and occasionally writes about language teaching management issues on https://jonathandykesblog.wordpress.com
Revisiting the Marketing Mix
The classic concept of the marketing mix dates back to the early 1960s. It provides a framework that allows companies to build their marketing strategy based on the famous 4Ps: product, place, promotion and price. This talk will consider each component of the mix in the context of language teaching today, and suggest other elements that we might choose to add to the equation.
Andy Hockley is an educational management trainer and the coordinator of IATEFL's Leadership and Management SIG.
He is the lead trainer on the International Diploma in Language Teaching Management (IDLTM) and co-author of “From Teacher to Manager” (CUP, 2008) and “Managing the Digital Age” (The Round, 2014).
How do we respond to the “new normal” in ELT?
Based on research I conducted in 2016 with academic managers in ELT worldwide this talk sets out what the challenges are in our profession these days – not just for managers but for teachers. What has changed in our profession over the last ten years? What has got easier and what has become more difficult? How can we all respond to the current reality? How can academic managers serve teachers better, and how can teachers more effectively approach their own jobs? Can we turn the challenges of today into opportunities?
Nick Bilbrough has been involved in language teaching for over twenty-five years, and has taught in three continents in a wide range of interesting and challenging contexts. He holds an MA in Drama in Education and is particularly interested in the role of drama and storytelling techniques in second language learning.
He is the author of two resource books in the Cambridge Handbooks for Language Teachers series: Dialogue Activities (2007) and Memory Activities for Language Learning (2011), as well as Stories Alive, a free resource book of story based activities for young learners, published by British Council Palestine.
Most of his time and energy is devoted to the registered charity he established, The Hands Up Project https://
The (second language) play’s the thing
Scripted plays have been used to teach second languages since the Middle Ages. In this interactive talk, I'll reflect on my experiences as both a language learner and teacher, and propose a strong rationale for the practice and performance of scripted dialogues and sketches as a core component within a more modern lexical (Lewis 1993) or 'play' based (Cook 2000) syllabus.
Workshop: Remote theatre
The Hands Up project enables children in Palestine to regularly perform pre-scripted and self-scripted theatre pieces in English to international audiences around the world via simple videoconferencing tools . In this practical workshop we’ll look at some of the features of remote theatre and then have a go at working on our own short pieces for performance.
Founder and Managing Director, Jackfruit Marketing and FruitFame.com
Jacqueline has 20 years of international marketing experience in education, student travel, publishing, lead generation, retail and financial services. She’s known as a “top industry analyst” with extensive breadth and depth of knowledge in international education, as evidenced by her launching ICEF Monitor.
Jackie runs two companies and regularly gives training sessions, masterclasses, plenaries, and presentations at global industry events. Via Jackfruit Marketing, Jackie works with clients as a consultant and project manager on strategic branding, online and offline marketing techniques, social media, alumni, product development, agency usage, competitive analysis and research. Her second venture, FruitFame.com, is the only platform dedicated to showcasing success stories in marketing, recruitment, enrolment and retention.
The Rise of the Selfie: Leveraging User-Generated Content in your Marketing and Recruitment
Attracting, engaging and acquiring students is becoming increasingly complex: attention spans are getting shorter, technology is changing faster and global competition is intensifying. But a strong content marketing plan can enable your institution to stand out.
Come discover the secrets behind a powerful content marketing approach and learn how brands have taken advantage of 'the latest craze' (selfies, hashtags, memes) by using pop culture trends in their marketing efforts to build brand awareness and engage young people.
Jacqueline will review different types of content (owned, paid, user-generated, co-created) and show you how to maximise each one in order to create and distribute valuable, relevant and consistent content across your marketing channels. She will also present solutions around the challenges of generating and managing content – particularly with limited resources – as well as engaging colleagues in our marketing efforts.
This masterclass weaves in plenty of real-life examples (from the education industry and beyond) whose innovative marketing approaches have enabled their brand attributes to resonate with prospects. Attendees will get best practice tips when engaging with current and prospective students and alumni on social platforms, and have various opportunities for discussions around practical implementation techniques. This masterclass has been delivered around the world to rave reviews - don't miss it!
Shaun Wilden had been involved in English language teaching for over twenty-five years. He is the Academic Head of training and development for the International House World Organisation and also a freelance teacher, teacher trainer and materials writer.
These days he specializes in technology and language teaching, especially in the area of mobile learning. His latest book “Mobile Learning” was published in 2017 by OUP. He is a trustee of IATEFL.
For a hobby he makes the TEFL commute podcast for teachers. Other than that he enjoys playing games both digital and tabletop. When doing neither of these things you’ll find him walking in the nearby woods or growing roses in his garden.
Mobilising your classroom
Class is about to begin, you notice students still have their mobile devices out. Do you?
· Tell them to put them away and open the coursebook → If so then go to end of the lesson
· Give them a stern look and confiscate their devises → if so go to the principal’s office to explain your actions to complaining parents
· Wonder how you might get them using their devices to help their language learning →If so go to Shaun’s talk to find out more.
As a resource, mobile devices have the potential to reengage and motivate students in the language learning process. From tapping into the native features such as the camera and AI voice through to apps that can reinvigorate the teaching and practice skills. This talk will look at some of the advantages of mobilising your classroom, giving you tips and activities as we go along.
Lou McLaughlin is the Executive Director of Eaquals. She is the Founder Chair of ELT Ireland the network for ELT professionals in Ireland, and is on the IATEFL Board of Trustees as the Associates Representative. Lou holds a PhD in Applied Linguistics, MA in ELT, DELTA, TESOL Cert. in Leadership & Management and Trinity TESOL Cert.
Her special interests are Young Learner teacher training and management and YL teacher cognition.
She wrote and developed the online YL Management Training course run by IH London and worked as an inspector for IHWO.
Lou is a frequent speaker at international conferences and was the co-editor of Children Learning English: From Research to Practice (2015).
Accreditation & Quality Assurance: the potential for a cascade effect
Accreditation is increasingly becoming the most dominant form of quality assurance in education at all levels and at both sectors – public and private. However, the process can raise a number of questions by all those involved:
- Does accreditation lead to enhancement of standards and promotion of continuous improvement?
- How should quality be assessed?
- What are the underlying principles of accreditation and quality assurance?
- What are the benefits of accreditation?
- Does accreditation benefit all involved in the language teaching organisation?
- How can a language teaching organisation gain the most from their accreditation?
The talk will present a brief over of the Eaquals international accreditation scheme which is designed specifically for language training providers. It will look at the principles behind the scheme and, in practical terms, will examine the benefits of accreditation from the point of view of all stakeholders whether they are owners, directors, managers, teachers or students. It will also delve into the potential to develop a positive cascade effect with all those engaged with the accreditation process and indeed all those who are invested in and connected with the institution.
Kosjenka Petek is an Apple Education Trainer and EFL teacher. She takes thrill in implementing Apple technology in different environments such as cultural, educational, NGO and business world. She consults and helps institutions to consider and implement new technological and mobile solutions to expand and improve their educational and user experience as well as business processes.
She has worked with many Croatian private and state schools on introducing and implementing mobile technologies in teaching.
She teaches English in an iPad lab classroom, uses e-textbooks and e-Readers and enjoys to think critically with her students.
Meeting the digital demands and digital creation skills for language acquisition in the 21st century
Would you like to engage your students in a collaborative learning process with ease?
Would you like to introduce digital litearcy as a part of your school’s curriculum?
Would you like to distinguish yourselves from other language schools by offering an added value to your language courses?
During our hands on workshop you will get an insight how we, at Wisdom Tree iPad and leaning centre, managed to achieve the above named benefits by using coding, robots and digital tools as a part of our language courses.
By introducing iPads, simple to use robots and digital tools, side by side with Oxford eBooks, we connected the real and the digital world and generated a new interest in our students. Introducing an additional language, the language of code, we gave added value to our language school, making it unique and positioning it differently on the current market.
Using these tools, we will show you how to engage your students on a whole new level. You will find out how to connect language learning and storytelling with robots and coding to entice imagination, include problem solving, and promote the four Cs - critical thinking, communication, collaboration, and creativity.
Jana Chynoradská graduated with an English language and literature degree from the Faculty of Education in Comenius University, Bratislava, in 1997. After her University studies she started work at the Faculty of Arts in the St. Cyril and Methodius University in Trnava and taught lessons on English phonetics and phonology, English morphology and syntax and practical language. Her academic career was finalized by a doctorate (Dr.) degree in English methodology in 2006.
Jana is the HARMONY school founder, Principal Manager, language coach and a trainer. Apart from her duties for HARMONY ACADEMY, she works as the President of the Slovak Association of Language Schools. Jana is characterised by her incessant thirst for knowledge and a belief that in every person the potential allowing the accomplishment of great things lies dormant.
She coined the term "learning way" for study and education, and the name has become the motto of the whole company. Jana expresses respect for the freedom of every person and their desire to become a guide, and supports anyone who decides to take this path. Her learning way is paved with great effort, self-discipline and daily hard work. It must also be renewed constantly - the latest innovative knowledge – hers and the knowledge and experience of the others in this walk of life.
Thus, true beauty and wisdom can be obtained not only in the destination, but in particular during this adventurous journey. Jana puts all of her effort into this philosophy. Therefore, she is the natural authority and driving force of all Harmony innovations. As the result of this she initiates local and international projects developing cross cultural and international networking in the area of ELT, education, communication and leadership.
The Learn&Lead Pathway to Greatness
The aim of this presentation is to provide the participants with the authentic pathway of applied pedagogical leadership guiding both teachers and their school managers to achieve the best possible results for their customers and share-holders. A combination of these two words “pedagogical” and “leadership” invites any teacher /trainer/training manager to think about its essence and provides them with a new, up-to-date pathway to their own self-discovery, self-mastery. Applied leadership in a classroom is an activity that gets things done through people. Once a teacher recognizes her/his needs to learn and develop their leadership skills, their classroom turns into a joyful, adventurous journey which their pupils/students will attract. This presentation will also give you some tips and tricks for successful implementation of the Learn&Lead Pathway to Greatness via the Erasmus+ funding scheme.
- Servant Leadership: serving people and planet instead of ego and power
- Systems thinking: broader purpose, relationship
- Personal maturity: in groups emotions are catching. Leader’s emotions have an important impact
Registration and fees
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